You’re a savvy entrepreneur. You’ve got the experience, your products/services are selling like hot cakes, but your branding needs a serious upgrade. Maybe you’ve evolved, your target audience has changed or even the DIY look just isn’t cutting it anymore. Whatever your reasoning, we are here to help!
Business is booming, but to GROW, you know you’ve gotta look the part. To command respect, it’s time for a brand that mirrors your professional expertise.
Sound familiar?
68% of Brits admit that aesthetics encourage their purchasing habits*
*YouGov survey of 2,000+ UK Adults, March 2022We all judge books by their covers; aesthetics play a crucial role in product-based businesses. They influence perceptions, emotions, and purchasing decisions.
A strong brand helps set your products apart from the competition, letting you charge higher prices, build a loyal customer following and achieving lasting business success.
Let’s kick things off with the essentials. I delve into brand strategy, researching your target audience and competition. This step is crucial, as it enables me to craft branding that not only appeals to your audience but also sets you apart in your industry. Additionally, we’ll create a mood-board featuring typography styles and colour palette inspiration that align with our strategy findings.
Creative direction is locked in, and our strategy is firm. Now, let’s dive into generating initial ideas for your branding suite. I follow the 2 concept method, presenting two distinct logo suites for your review and feedback.
Having received approval for one of the two concepts, it’s time for the finishing touches to polish your logos, colour palette, and typography styling/hierarchy. Additionally, I’ll ensure they’re exported in every file type imaginable, giving you plenty of options for your launch applications.
This is the massive brand guidelines document that collates all the rules and regulations surrounding your new branding. It will walk you through how to use the logos correctly, what typeface to use in what scenarios, and which colours work together for maximum accessibility.
*Identity design package only.
When you’re fully satisfied with everything, I’ll send over the exported logo files and provide instructions on where to access your brand fonts. Additionally, I’ll request your input through a little off-boarding questionnaire to review my design service.
"Vickie listened to our needs, she was honest throughout the process and took the time to even meet us."
"Vickie’s work on our branding exceeded all expectations. Her collaborative approach and dedication to understanding our brand resulted in a design that perfectly represents our identity."
"Vickie has been great to work with, enthusiatic, responsive & creative in translating what was in our heads to the new branding. We are super happy with the final results and would not hesitate to recommend."
Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
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