Virtue Sourdough

Published Jan 2024
Virtue Sourdough embodies the essence of artisanal craftsmanship in the world of sourdough pizza. Gareth’s passion for authentic flavours and homemade goodness drives Virtue’s mission to revolutionise the pizza-making experience for inspired hospitality. Gareth serves as the foundation of Virtue, guiding chefs and culinary enthusiasts through the intricacies of sourdough craftsmanship. With a commitment to simplicity, authenticity and quality, Virtue Sourdough brings the art of pizza-making to life, one delicious bite at a time.

The Concept

The concept for the Virtue Sourdough logo was inspired by the idea of combining elements that symbolise authenticity and the essence of sourdough pizza.

The use of a wax seal shape serves as a nod to authenticity and craftsmanship. Within the wax seal shape, the design incorporates a subtle visual representation of a pizza being pulled apart, with a distinct ‘V’ shape slice being lifted, also representing the initial letter of “Virtue”.

Kind words:

Vickie has been great to work with, enthusiatic, responsive & creative in translating what was in our heads to the new branding. We are super happy with the final results and would not hesitate to recommend.

- Gareth Dixon, Founder of Virtue Sourdough

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