Logo Design

After a discovery call and receiving your brief, I’ll dive into brand research and strategy to learn about your industry and target audience.

With this information, I’ll present two style directions that reflect the findings. This will include logo inspiration, colour palettes, typography, and illustrations. Once you’ve selected a direction, I’ll create a ton of logo concepts until I land on the best solution. After refining the logo suite, I’ll prepare a presentation explaining the choices, plus mock-ups to show how the logo looks in your world. After gathering your feedback, I’ll finalise the usage guide and export all necessary files.

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extra information
  • Approximately 4-8 week turnaround from start date
  • All tracked in personalised Notion client portal
  • 2 rounds of feedback included
  • Recommended for established
project deliverables
  • Primary logo design and secondary logo design(s)
  • Full colour suite and typography styling
  • Mock-ups showing industry specific touchpoint
  • Adobe Illustrator and all final files (.SVG, .PNG, .JPG, .PDF)
  • Usage guide one-pager
Logo Design
Identity Design
Freelance Design

Kind words

"Vickie’s work on our branding exceeded all expectations. Her collaborative approach and dedication to understanding our brand resulted in a design that perfectly represents our identity"

Mohammad & Omar @ DMC Bakery

"I can’t thank Vickie enough for her incredible work on my new baking business! From start to finish, she was attentive, creative and truly understood my vision. Highly recommend her services to anyone looking to elevate their brand presence."

Rouda @ Creme & Crumbs

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the process

1. Brand Strategy & Creative Direction


Let’s kick things off with the essentials. I delve into brand strategy, researching your target audience and competition. This step is crucial, as it enables me to craft branding that not only appeals to your audience but also sets you apart in your industry. Additionally, we’ll create a mood-board featuring typography styles and colour palette inspiration that align with our strategy findings.

2. Logo Concepting


Creative direction is locked in, and our strategy is firm. Now, let’s dive into generating initial ideas for your branding suite. I follow the 2 concept method, presenting two distinct logo suites for your review and feedback.

3. Logo Suite Development


Having received approval for one of the two concepts, it’s time for the finishing touches to polish your logos, colour palette, and typography styling/hierarchy. Additionally, I’ll ensure they’re exported in every file type imaginable, giving you plenty of options for your launch applications.

4. Brand Guidelines Crafting*


This is the massive brand guidelines document that collates all the rules and regulations surrounding your new branding. It will walk you through how to use the logos correctly, what typeface to use in what scenarios, and which colours work together for maximum accessibility.
*Identity design package only.

5. Off-Boarding & Review


When you’re fully satisfied with everything, I’ll send over the exported logo files and provide instructions on where to access your brand fonts. Additionally, I’ll request your input through a little off-boarding questionnaire to review my design service.

Ready to elevate your brand?

Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.

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