South Fulton Run Club is more than just a running group—it’s a movement built on joy, inclusion, and community-first vibes.
What began with a ChatGPT-generated logo quickly evolved into something much bigger. Working closely with founder Shemeeka, we built a bold and welcoming brand identity that reflects the true spirit of her club: every pace, every face.
Together, we crafted a full visual identity, complete with logos, merchandise, and a custom clothing range for members. The result is a versatile, gender-neutral brand that feels just as at home on the streets of South Fulton as it does on social feeds and race-day signage.
The vibrant orange cuts through the noise with energy and warmth, while the handwritten wordmark adds personality without losing clarity. Paired with clean sans-serif type, the brand strikes a balance between grassroots charm and professional polish.
From responsive logos and sticker packs to apparel that members wear with pride, this identity was made to move, literally.
Huge shoutout to Shemeeka for her vision and for letting me bring it to life. South Fulton Run Club isn’t just running the block, hey’re setting the pace.
“Working with Vickie was pure magic! I came in with a rough logo and big hopes for South Fulton Run Club—and she completely transformed our brand. From the logo and stickers to defining our voice and vision, she brought it all to life in ways I hadn’t even considered. I absolutely loved the experience and couldn’t recommend her more!”
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Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
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