At Haven Strength & Fitness, founder Yuen is all about helping people crush their fitness goals. With years of experience under her belt, she creates personalised training programs in a fun, supportive atmosphere. Whether her clients are just starting out, or levelling up, Haven is a lively community that inspires to make fitness a way of life, rather than an annoying chore!
Yuen approached DSM looking to give her branding a retro twist. She wanted to keep the vibrant pink from her original look and those iconic neon lightning bolts that light up the gym. So, we teamed up to create a mascot dumbbell featuring the bold bolt hidden in its shadows, paired with a retro typeface that perfectly fits her merch goals. The result? A bold, throwback vibe that keeps her gym’s electric energy front and center!
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