I wanted to share something that’s been a game-changer for me and could be for you too: off-boarding. After finishing a branding project, it’s easy to wrap things up and move on, but here’s the thing, you can use that moment to upsell your services and keep the momentum going!
I’ve created an off-boarding template that you can send to clients at the end of a project, and trust me, it’s a great way to make sure you’re not leaving any money on the table. Here’s how you can use it to grow your business and build long-term relationships with clients:
Offer Additional Design Services
Whether it’s social media graphics, print design, or packaging, this is the perfect moment to offer extra services and show your clients how you can help them with keeping their brand fresh and consistent with their new identity.
Monthly Retainers for Ongoing Support
Suggest a retainer for monthly design support—things like social media posts, email templates, or regular updates. This ensures steady income while you continue adding value to your client’s brand.
Affiliate Links to Tools
If there are any tools or software that could benefit your clients (like Canva for templates), share your affiliate link. You’ll earn a little something on the side, and they’ll get access to helpful resources!
Referral Scheme
Encourage your clients to refer you to others! You can offer a discount or incentive when they recommend you to a new client. It’s a win-win!
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By implementing this off-boarding process, you’ll not only make more money, but you’ll also create a seamless experience for your clients, making them feel supported long after the project ends.
Fancy a little help with setting this file up? Don’t worry, I’ve got you…
Here’s the link to my template, to save you hours!
https://designsomemoore.co.uk/shop/off-boarding-template
Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
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