17 November 2025

Why basic floorplans aren’t cutting it anymore (and what to use instead)

Let’s be real, if you’re selling a £10M townhouse, marketing a five-star hotel suite, or showing off a custom-built superyacht, your floorplan should do more than tick a compliance box.

But most of the ones I see?
Cold, technical, lifeless.

They’re drawn for builders, not buyers.
And definitely not for the kind of high-end client who’s booking luxury stays or viewing properties remotely.

That’s why I’ve started offering photorealistic floorplan design… turning those flat, uninspiring layouts into something that actually looks like the real space. The kind of visuals that stop people scrolling and get them saying “ooh, I want to stay there.”


Why the old-school approach just isn’t enough anymore

You know the ones, black and white, filled with tiny text, a jumble of walls and numbers. Sure, they technically show the layout, but they don’t help anyone actually picture themselves in the space.

That’s a problem.
Because if people can’t imagine being there, they’re going to move on.

Especially if they’re trying to compare listings, or booking without viewing in person.


So what’s different about photorealistic floorplans?

I’m glad you asked.

These aren’t just prettier versions of what you’ve already got.
They’re design-led, emotionally-driven and created with marketing in mind – not construction.

Here’s what makes them a better tool for selling high-end spaces:

1. Designed to sell, not just show

We’re not just plotting out square footage. These are floorplans with personality – made to highlight the space, the vibe and the flow.

2. Styled to match your interiors

No generic tiles or flat colour blocks here. Everything is custom-styled to look like your space – the floors, the textures, the furniture. It all matches.

3. Helps people picture the experience

It’s one thing to know where the bathroom is. It’s another to feel the layout and get a sense of how you’d move through the space. That’s what these are for.

4. Looks good everywhere

You’ll get files that are ready to go in your print brochures, websites, listings, digital guides – wherever you need them. High-res, clean, brand-aligned.


Who’s it for?

This is a good fit for anyone working in luxury property or hospitality who wants their space to look as good on paper as it does in person.

For hotels:

Perfect for showing off suites, amenities, or event spaces. Especially helpful when guests are booking the “best room” but need to compare layouts or understand what they’re getting for the extra spend.

For estate agents & developers:

Ideal for high-end listings where buyers might not be viewing in person, or when you’re selling off-plan. This makes layouts easier to understand, and gives people more confidence in what they’re looking at.

For yacht brokers & designers:

When you’re working with unusual layouts or compact luxury, clarity is key. These plans make your vessels easier to market and a whole lot easier to understand at a glance.


What’s included?

You send me your rough plans, sketches or reference images, and I’ll turn them into something beautiful that actually helps sell the space.


Already tested by Hilton (no big deal)

This idea actually came from working on a brochure for Hilton Park Lane.

I pitched them the concept while redesigning their suite layouts – suggesting we create a version that was a bit more “real” than the usual CAD drawing. Something a guest could actually look at and understand.

They went for it. The final results looked great in print, they were happy, and now it’s a regular part of my offering.

 


Want to see what it looks like?

(Pop some before & after images here – blueprint vs photorealistic render)

Trust me, the difference is night and day.


Fancy one for your project?

If you’re working on a high-end listing, luxury development, yacht, hotel, or anything else where the space needs to sell itself – let’s chat.

You can see the service details here:
🔗 https://designsomemoore.co.uk/floor-plan-design

Or pop me a message and I’ll happily show you some examples.

Ready to elevate your brand?

Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.

Enquire here