When you’re selling or marketing a luxury space, the details matter. Guests, buyers, and investors want to see and feel the exclusivity before they even step through the door (or board the yacht). That’s where luxury floorplan design comes in.
At Design Some Moore, we’ve developed a service that takes the traditional floorplan, general arrangements (GAs) and blueprints, and transforms them into something far more powerful: a photorealistic, styled visual that tells the story of a space. Instead of squinting at pixelated lines and boxes, your clients or guests can instantly picture themselves walking through the suite, relaxing in the living area, or enjoying the view from the balcony. It’s about selling the lifestyle, not just the square footage.
Imagine the clarity of an architect’s drawing, but brought to life with realistic finishes, textures, and perspectives. It’s a way to communicate the elegance of your property before anyone even steps through the door.
For hotels, it means guests feel more confident booking the suite they’ve got their eye on.
For real estate, it gives buyers a way to visualise how a property works in practice—something that glossy photos alone can’t achieve.
And for yacht brokers? It’s the difference between a client imagining cramped cabins and actually seeing how a thoughtfully designed interior flows.
The impact goes beyond just looking good. Luxury floorplans can directly increase sales and bookings because they remove uncertainty. Instead of fielding endless questions about layouts or scheduling multiple viewings, businesses can show exactly how the space works in one elegant visual.
They also elevate your brand identity: by investing in polished, premium floorplans, you’re showing clients that you take care of the details and that you’re proud of the product you’re offering. And once you’ve got them, they can be reused everywhere—on your website, in glossy brochures, in social campaigns, or even as part of a digital tour.
One of my favourite recent projects was working with Hilton Park Lane. They needed a new way to showcase their collection of luxury suites, and traditional architect drawings weren’t doing them justice. By creating a series of luxury floorplans, we helped them produce a brochure that not only looked beautiful but also made it easy for guests to pick their perfect suite before arriving. The results spoke for themselves—it gave their marketing an instant edge and positioned them exactly where they wanted to be: at the top of the luxury market.
If you’re in hospitality, real estate, or luxury sales of any kind, the question isn’t “Do I need luxury floorplans?”…it’s “Can I really afford not to have them?”
In a competitive market, standing out visually is everything, and these floorplans give you the tools to do just that.
Curious about how it could work for your business? You can explore the full service right here.
Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
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