One of the biggest misconceptions about design is that we “just colour in for a living.”
I’ve even heard it from my own family — and I get it. From the outside, it can look like a brand identity project is just a logo, some colours, and a font. But there’s so much more to it than that.
When clients first reach out to talk about branding, they’re often surprised by the price tag. And honestly, that’s fair. Branding is an investment, but it’s also one of the smartest, most strategic investments you can make in your business.
So, let’s break it down… what are you really paying for when you invest in professional brand identity design?
Not everyone fully understands what goes into creating a cohesive, strategic brand identity. It’s not just about making things “look nice.” It’s about crafting a visual and emotional system that helps your audience instantly recognise, connect with, and trust your brand.
A strong brand identity combines strategy, storytelling, and design to communicate who you are, what you do, and why it matters, before you’ve even said a word.
Here’s where things get real.
Many people think they need a logo, when what they actually need is a brand identity. Let’s look at the difference:
That’s it. A logo is one small piece of your visual toolkit — it’s useful, but it can’t do the heavy lifting on its own.
A full brand identity goes far beyond visuals. It’s the foundation that makes every part of your business feel aligned, from your website to your packaging to your tone of voice.
A well-designed brand identity helps you build consistency, credibility, and confidence. When your brand looks polished and professional, it sends a clear message to your audience: you’re the real deal.
Here are some of the biggest benefits of investing in a strong brand identity:
A strategic brand identity gives you a framework for all your decisions — from marketing and design to messaging and partnerships. It helps you stay on-brand and on-track.
Consistent branding builds familiarity. Over time, people start to recognise your visuals, tone, and story — and that recognition creates trust.
Great brands make people feel something. Whether it’s excitement, comfort, or inspiration, your visual identity should reflect the personality behind your brand and connect with your audience on a deeper level.
A thoughtful brand identity helps you stand out in a crowded market. It positions you as a leader, not a follower, and gives you the tools to communicate your unique value with confidence.
When you invest in a professional brand identity designer or branding studio, you’re not just buying design files… you’re investing in strategy, experience, and clarity.
You’re paying for:
And the return on that investment? Increased trust, stronger customer relationships, and a brand that lasts.
If you’re ready to implement the power of professional branding into your business, let’s make it happen.
✨ Enquire today: designsomemoore.co.uk/enquire
📩 Or reach out via email: hello@designsomemoore.co.uk
Your brand deserves Moore than just a logo… it deserves an identity that grows with you.
Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
Enquire here