As a freelance graphic designer, I’ve learned that every project has its own rhythm, and sometimes, that rhythm involves a lot of feedback.
Recently, I wrapped up my biggest freelance project ever: a Disney x Hilton collaboration (yep, still pinching myself). And let’s just say, I now fully understand the phrase “too many cooks in the kitchen.”
There were feedback rounds… on feedback rounds… on feedback rounds.
By version seven, I quietly accepted my fate. 😂
But here’s the thing, when you’re working with large brands or agencies, that’s completely normal.
When you’re collaborating with big-name clients or corporate teams, there are often multiple layers of approval, brand guidelines, and stakeholders involved.
Every colour, illustration, and comma has to pass through the magic corporate filter before it’s signed off. And that’s part of what makes their branding look so consistent and professional.
As a freelance brand designer, my job isn’t just to make things look good, it’s to help brands maintain that polished, cohesive visual identity. Sometimes that means extra tweaks, longer timelines, and a few late nights… and that’s okay.
I see so much advice online that says:
“Only offer two feedback rounds!”
“Set strict boundaries!”
And while that’s solid advice in theory, it doesn’t always fit real-world client relationships, especially if you work with large organisations, marketing teams, or detail-loving clients.
Here’s what I recommend instead:
💸 Charge more upfront - Factor in the extra time and mental load from the start. Build it into your project price so you’re compensated fairly.
📝 Add a contract clause - If you want to set limits, state clearly that any additional feedback rounds after two will cost £X each. This keeps expectations clear and boundaries respected.
🔄 Keep communication open - Let clients know that revisions are part of the process. This builds trust and helps them understand you’re a collaborator, not just a button-clicker.
It’s easy to feel frustrated or doubt yourself when feedback drags on. But here’s the truth… You’re not being taken advantage of, you’re just part of a bigger process.
Especially when you’re offering brand identity design, graphic design services, or visual content for global brands, you’re stepping into complex approval systems. These projects require patience, flexibility, and communication — and they often lead to portfolio pieces you’re truly proud of.
Don’t panic if your project goes beyond the usual number of feedback rounds. Sometimes perfection (or your client’s version of it) just takes a few more tweaks.
What matters most is how you manage your time, communicate your process, and price your work.
If you want to streamline your next client project, or need help defining your own feedback process, I offer branding and design support for freelancers and small businesses who want to look professional without the chaos.
And if you fancy seeing the Disney Princess Afternoon Tea designs (and all seven glorious rounds of feedback), they’re up on my Instagram here.
Branding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
Enquire here